Double Page Spread Analysis One

Q’s double page spread featuring Florence Welch is extremely eye catching, with only one image we are still drawn in. The image dominates the page; with Florence looking down at a low angle directly into the camera she shows her vulnerability. However her stance, resting onto the covered stairs, is powerful and striking, portraying how she has approached America, the heading states ‘with America at her feet’, therefore the photographer has literally put what looks like an American flag at her feet. This is effective as it links the text in with the image, allowing the double page spread to flow throughout.

            Q’s colour scheme of red, white and black is present throughout the double page spread also, along with the occasional grey and blue. The grey is used for the large text ‘USA’ in the background of the main image, effectively standing out in a sans serif font, yet not being prominent enough to take over the main image of Florence. Neither does this overrule the italic scribed black text ‘got the love’; this is a title of one of the artist’s songs, used as a pun placed after USA, stating the USA have got the love for Florence. Within the heading for Florence’s article, her name is written in a royal blue, although this is thought to be used to make her name stand out, it is used by Q to represent America along with the red and white on the sheet used in the main image.

            The text varies in size, colour and font throughout this page yet it works effectively and compliments the theme of the article. A drop capital D is used at the beginning of the article in a fancy serif font, not only drawing the reader to the beginning but also portraying the artist to be elegant and sophisticated. There are three columns used to present the text yet they are all uneven lengths, however this works well, making it more edgy and easier to read for the reader as they aren’t presented with three huge chunks of small text.

            This article targets a large audience, as it is featured in Q, therefore targeting people who are into more serious mature artists; however Florence Welch’s fans contain teenagers also making the target age group wide. This particular article isn’t girly or manly either, it is about her career and move to America targeting both males and females, males especially with the slightly revealing and seductive image.

            I like the way that this double page spread is image dominant, with the main image making the text move also. This creates a flow across the page, linking everything in well. I would try to use a similar technique in my magazine to create the flow and make it more appealing to the reader.