Double Page Spread Analysis Two

Vibe’s double page spread uses a mixture of images to capture the personality of their new artist. The main image is bright and bubbly using colours such as red to reveal Solange’s fiery side, and then pink for a more subtle softer side. Vibe has used an image like this to allow their audience to make their own opinion up as it is a new artist; compared to if she was a well-known artist with a particularly known personality or style. The main image is unusually presented on the right-hand side of the page, not like most double page spreads I’ve looked at. This tells the reader that the artist is unique and not afraid to take risks, standing her ground on in different positions. A large banner across the top of the page takes up over one third of the page, with six action shots of the artist moving around in a variety of poses. These pictures are black and white, the contrast of the main bright image and these more subtle ones give the page a sense of variety allowing the main image to stand out the most.  

            A colour scheme is apparent throughout of black, white, grey and blue, with the exception of the red dress. This is a very chic colour scheme with the bubbliness of the bright sky blue, adding a sense of excitement. The blue is used for the word ‘now’ her name ‘Solange Knowles’, standing out to the audience as she isn’t well known therefore it’s important that they notice this instantly. There isn’t a main heading or title for this article therefore the summary at the beginning of the article and the artist’s highlighted name is extremely important in order to catch the reader’s eye and make them want to read on. The majority of the text is in a sans serif font apart from the heading at the top of the page ‘now’. Sans serif font is often used in Vibe magazine as it shows their urban genre and mostly features strong bold artists, represented through the text.

            This double page spread has an informal layout, reflecting the artist’s relaxed yet energetic approach on life. This would therefore attract a younger target audience, targeting mostly teenage girls. I don’t want to do this in my magazine, I would like to try and target a wider audience appealing to either a large age group or both sexes, if not both. I also think that this article has too much text for a new artist, looking too chaotic and boring, not encouraging people to read through it all for someone they aren’t interested in. I again will try to limit my text or present it in a more easy reading way to entice my audience encouraging them to want to read my article.